Beauty Industry

A Sell-Out on QVC

Syneron Beauty's QVC launch was a huge success.

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By: Jamie Matusow

Editor-in-Chief

Syneron Beauty’s “me smooth” At-Home Professional Hair Removal System and the Pearl Brilliant White Ionic Teeth Whitening System launched on QVC and sold more than 10,000 and 17,000 units, respectively, during the 24-hour event..

Fabian Tenenbaum, CEO, Syneron Beauty, said, “We benefited from the opportunity to educate consumers on the innovative technologies behind our products, including the elos technology in the me hair-removal system, which is based on the leading professional products sold by Syneron Medical. We look forward to further leveraging our strong brand and technology as the launch continues.”

The me smooth will be available at prestige beauty retailers including Nordstrom, Neiman Marcus, Bloomingdales, Ulta, Sephora and Space NK as well as on QVC and mePower.com. The Pearl Ionic Teeth Whitening Systems, Brilliant White and Gentle White, are available at prestige beauty retailers including Nordstrom, Neiman Marcus, Bloomingdales and Ulta, as well as on IonicPearl.com.

Dr. Shimon Eckhouse, Chief Executive Officer of Syneron Medical, said, “The launch of the me smooth system in U.S. is a significant milestone, marking the first elos-based home-use product sold in this market. We are very pleased with the successful initial launch, which also includes the prestige beauty retail sales channel. Combined with the early success of the new Pearl Brilliant White system, we remain on track to reach breakeven performance in Syneron Beauty in 2013.”

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